Being a not-for-profit organisation comprised of a community of filmmakers, animators and a whole host of other creatives. The Film Pool holds production meetings, social events and film viewings etc, so the necessity for a bold, eye catching image to represent the organisation was key. I decided to go with a perspective piece down the main corridor as I felt it would have quite an effect when walking to the main event room. I developed and built on the existing logo to create more of a scene feel, but kept it looking like a logo, outlining everything in black. The inclusion of the quote with Posca paint pens was a new venture, and quite the challenge to actualise, but i’m happy with the effect of the end result.